About

Rafael E. Salazar II, MHS, OTR/L

I’m Rafael E. Salazar II, MHS, OTR/L—call me Rafi. For over a decade, I’ve immersed myself in nearly every corner of the healthcare industry, building expertise that spans clinical operations, marketing, program development, and business strategy. From hands-on roles as an Occupational Therapist to high-level advisory positions, I’ve worked with organizations of all sizes to deliver innovative, impactful solutions.Early in my career, I helped establish interdisciplinary pain management programs and led groundbreaking initiatives like a multi-million-dollar project for the Georgia Department of Behavioral Health and Developmental Disabilities. There, I developed case management procedures, clinical support systems, and operational guidelines for virtual service delivery—work that reshaped how care was delivered to thousands of patients transitioning from institutions to community living. My insights & work on telehealth have even been highlighted in Forbes.

Beyond consulting, I’ve served on the Board of Directors for the National Board for Certification in Occupational Therapy (NBCOT), taught as an Assistant Professor in a graduate Occupational Therapy program, and owned/operated ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.I host of The Better Outcomes Show and am also the author of the book Better Outcomes: A Guide to Humanizing Healthcare.Today, I focus on helping innovative healthcare companies—technology startups, SaaS platforms, and provider organizations—create winning positioning strategies and business development plans. I also help innovative healthcare organizations craft and implement digital health strategies to improve patient care & business metrics. Whether through consulting, speaking, or training, my mission remains the same: to humanize healthcare and drive better outcomes.If you’re ready to leverage deep industry expertise to transform your organization, let’s connect today.

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The Better Outcomes Show

Exploring the Possibilities of a New Healthcare

Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new technology, innovative service delivery methods, business models, and organizational structures.

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Speaking & Training

When I speak or train at healthcare organizations and events, my focus is simple: deliver practical, impactful strategies that drive real results. Whether it’s leadership in healthcare, patient engagement, integrated clinical care, interprofessional collaboration, healthcare technology and innovation, or positioning strategy for innovative healthcare companies, I bring a tailored approach designed to meet your specific goals.You may have seen my work on telehealth featured in Forbes, but my real passion lies in creating customized content that resonates with your audience and empowers them to take action. Every talk, workshop, or training session is crafted to help you achieve the outcomes that matter most to your organization.If you're ready to energize your event or equip your team with actionable insights, let’s connect.

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Work with Me

Healthcare Consulting Projects

I work with innovative healthcare companies to do what matters most: humanize care and create meaningful connections with the right stakeholders. Whether it’s helping healthcare technology companies position their products to attract and engage the ideal healthcare decision-makers or guiding software startups through product development and business growth strategies, my focus is always on driving results that matter.My approach is grounded in experience—working directly with organizations to transform the healthcare experience for patients, providers, and everyone in between. If you’re ready to align your product, strategy, or service with the needs of the healthcare market, let’s make it happen.

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Consulting Work

Rehab U Practice Solutions

Transforming Healthcare Organizations with Strategic Insight and Industry ExpertiseAt Rehab U Practice Solutions, I specialize in helping healthcare practices, organizations, and technology companies develop strategies that deliver real, measurable results. Whether it’s crafting marketing plans that resonate, optimizing operations to improve patient engagement, or creating business development strategies that drive growth, I bring over a decade of deep healthcare expertise to the table.For healthcare startups, I go even further. Positioning your product in this complex and competitive industry requires more than a good idea—it takes a deep understanding of the market, the stakeholders, and the unique challenges of healthcare. I help innovative companies refine their positioning strategy, align with the right healthcare buyers, and build new business development frameworks to scale effectively.If you’re ready to stop guessing and start leveraging proven strategies tailored to your organization, schedule a call today and let’s move the needle for your business.

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Clinical Practice

ProActive Rehabilitation & Wellness

At ProActive Rehabilitation & Wellness, my clinical practice is all about putting patients in the driver’s seat of their healthcare journey. We specialize in helping individuals with musculoskeletal pain, offering services like physical therapy, occupational therapy, aquatic therapy, and pelvic floor rehabilitation.But we don’t just treat symptoms—we take a biopsychosocial approach to care. This means addressing not just the physical aspects of health but also the psychological and social factors that impact recovery and overall well-being. It’s an approach I’ve championed throughout my career, speaking, training, and researching its effectiveness across the healthcare landscape.If you’re interested in how this approach can transform patient outcomes in your organization, schedule a call and let’s discuss how we can bring the same patient-centered philosophy to your team.

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Podcast

The Better Outcomes Show

Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures.

• Listen Now!

Videos

Rafi Salazar on YouTube

Video interviews from podcast episodes, guest appearances on other shows, full episodes of the podcast, and snippets about private practice ownership, healthcare leadership, patient engagement, healthcare innovation & technology, and humanizing the healthcare experience.

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A Guide to Humanizing healthcare

Better Outcomes

Are you tired of the revolving door of transactional care and ready to bring the focus of healthcare back to where it belongs—the patient? In Better Outcomes: A Guide for Humanizing Healthcare, I reveal the 8 critical changes that clinicians and organizations must embrace to truly prioritize patient care.This isn’t just theory—it’s a roadmap grounded in clinical research and real-life examples that demonstrate how a patient-centered approach transforms outcomes. From adopting a biopsychosocial model of care to mastering the art of interpersonal communication and fostering long-term relationships, this book gives you the tools to deliver exceptional results, elevate patient satisfaction, and create lasting trust.If you’re ready to reshape your approach to healthcare and make a meaningful impact, don’t wait. Get your copy today or learn more and take the first step toward better outcomes for your patients and your organization.

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Helping Innovative Healthcare Companies Successfully Implement Technology to Improve Patient Engagement, Experience, and Business Metrics.

The Digital Health Roadmap

Looking to Implement New Technology, Hybrid Care Models, Digital Health, & Virtual Healthcare Services in Your Organization?Do you want to leverage best practices to implement new technology to maximize patient engagement & retention?
Want to integrate technology& hybrid care models to position your organization to succeed in the healthcare of tomorrow?
Want to use technology, virtual healthcare, and digital health to create truly individualized healthcare experiences?
Looking to leverage technology to implement virtual service delivery including Remote Therapeutic Monitoring & Telehealth?
Want to develop a strategy to employ, integrate, and leverage technology to track & monitor key data metrics at your organization?GREAT!!!

Now, the question is, how do you decide what technology or tools to implement in your healthcare business to achieve your goals?
It all starts with creating a Digital Health Roadmap for your organization.I'm Rafael E. Salazar II, MHS, OTR/L (Rafi), practice owner and healthcare marketing consultant. Let me help you craft a Digital Health Strategy for your organization.

CRAFT A STRATEGY TO IMPLEMENT, MONITOR, AND EVALUATE DIGITAL HEALTH TOOLS FOR YOUR HEALTHCARE ORGANIZATION

Align technology, software, or digital health solutions with your organization's strategic goals.

Create a strategy to drive digital health transformation for specific organizational goals.

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SAY THE RIGHT THING TO THE RIGHT HEALTHCARE AUDIENCE

Healthcare Positioning Alignment Workshop

Are you struggling to differentiate your healthcare technology, device, SaaS company, or practice in a crowded market? Do you need to align your solution with the right stakeholders and create a message that drives real business results?If you answered "yes," then you're in the right place. I’ve developed the Positioning Alignment Workshop to help you craft a clear, concise, and unique positioning strategy that will make your offering stand out and attract the right attention.

In this workshop, we’ll:

The real question now is: how do you create a strategy that fuels qualified sales conversations and drives your business forward?It all starts with the Positioning Alignment Workshop. Book a call now and let's start creating a strategy that positions you for success!

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Leverage Objective Advice & Insight, Focused Knowledge, and Industry Expertise to Turn Your Event or Initiative Into a Standout Success

Hire Rafi to Speak

When it comes to planning an event or launching a strategic initiative, everything rides on the people you choose to lead the charge. A great speaker or consultant can transform your event into an unforgettable success or push your project forward with laser-focused insights. A poor choice? Well, let’s just say nobody wants to be remembered for that kind of flop.The stakes are high, and you’re likely sifting through profiles, pitches, and promises, trying to find the right fit. Let me save you some time. Whether you’re hosting a healthcare conference, running a training session, or launching a game-changing initiative, I deliver the kind of customized expertise that moves the needle where it matters most.Tailored Topics That Deliver Real ResultsI specialize in equipping healthcare organizations, providers, and tech firms with actionable strategies and engaging presentations that leave a lasting impact. My expertise spans leadership in healthcare, patient engagement, integrated clinical care, and beyond. But this isn’t just about theory—I customize every talk, workshop, or engagement to address your audience’s unique needs and your organization’s goals.

Some of my most requested topics include:

Each session is designed to deliver insights your team can act on immediately, driving measurable improvements in patient care, operational efficiency, and market positioning.Ready to Book a Speaker Who Will Make Your Event Shine?Stop the endless scrolling and second-guessing. Whether you’re ready to dive into the details or simply want to learn more, now is the time to act. Click below to schedule a call, and let’s make your next event or initiative one your audience won’t forget.

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Consulting & Advisory Services

I work with healthcare practices, organizations and healthcare technology companies specializing in the following:

Leverage Objective Advice & Insight, Focused Knowledge, and Industry Expertise to Move the Needle for your Healthcare Business or Organization

Leverage Deep Healthcare Industry Expertise to Transform Your Healthcare BusinessAchieve measurable results with guidance tailored to the unique challenges of the healthcare industry. Whether you need to develop a marketing strategy that attracts and retains patients, optimize operations to enhance efficiency and engagement, or create a strategic plan to drive sustainable growth, we provide the expertise to move your organization forward.

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