Humanizing Healthcare
Rafi Salazar
Rafael E. Salazar II, MHS, OTR/L, Licensed Clinician, Healthcare Consultant, Author, Podcast Host, Practice Owner
About
Rafael E. Salazar II, MHS, OTR/L
Rafael E. Salazar II, MHS, OTR/L (Rafi) is a licensed Occupational Therapist based in Georgia. Rafi has worked in a variety of settings and in varying roles from staff clinician, academic (professor), healthcare consultant, and private practice owner. He has helped to establish interdisciplinary pain management programs and has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. In this role, Rafi developed case management procedures for, Integrated Clinical Support Services, created SOPs for home assessment and modification, and worked to develop Clinical & Operational Guidelines for the implementation of virtual service delivery throughout the state. His work on Telehealth has been discussed in Forbes. He has served on various boards and committees including a role on the Board of Directors for the National Association of Certification in Occupational Therapy (NBCOT).
He has worked as an independent healthcare consultant since 2017, as the Principal Owner of Rehab U Practice Solutions, helping healthcare organizations and private PT/OT clinics develop effective patient engagement and retention strategies. Rafi also hosts The Better Outcomes Show, a podcast that explores the possibilities of a new healthcare and is the author of Better Outcomes: A Guide to Humanizing Healthcare. He has a passion for helping people overcome their limitations & pain to return to doing the things they love. He’s on a mission to make healthcare human again. He is also the CEO of ProActive Rehabilitation & Wellness, a multidisciplinary outpatient physical rehabilitation clinic serving patients experiencing musculoskeletal pain and dysfunction.
Rafi Salazar & His Work
Have questions?
Ask Rafi a Question
Have a question about humanizing healthcare, private practice ownership, the podcast, or Rafi's work in the clinic or consulting? Then ask Rafi about it!This platform allows you to send over a quick question via mobile device. Rafi will then send you an individualized video response.
Consulting Work
Rehab U Practice Solutions
Healthcare Consulting, Marketing & Advisory ServicesRehab U Practice Solutions works with healthcare practices, organizations and healthcare technology companies to develop marketing strategies, optimize administrative operations to improve patient/user engagement, and business development & strategic planning. Rafi has also helped several healthcare software startups with product development and new business strategy.
Clinical Practice
ProActive Rehabilitation & Wellness
Rafi's clinical practice, ProActive works to empower patients to become the drivers of their own healthcare. Focusing on patients experiencing musculoskeletal pain, ProActive Rehabilitation & Wellness offers physical therapy, occupational therapy, aquatic therapy, and pelvic floor rehabilitation. The clinic takes a biopsychosocial approach to healthcare service delivery, a subject on which Rafi has spoken, trained, and researched throughout his career.
Podcast
The Better Outcomes Show
Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures.
Videos
Rehab U on YouTube
Video interviews from podcast episodes, guest appearances on other shows, full episodes of the podcast, and snippets about private practice ownership, healthcare leadership, and patient engagement.
A Guide to Humanizing healthcare
Better Outcomes
Better Outcomes: A Guide for Humanizing Healthcare outlines 8 fundamental changes that organizations and clinicians need to commit to in order to return to the focus of healthcare to where it should be: the patient.
The book covers topics related to truly patient-centered care, a biopsychosocial approach to service delivery, patient engagement, interpersonal communication, and developing long-term relationships with patients. Through an exploration of both clinical research and real-life examples and cases, the book outlines and supports a vision of a new healthcare, where skilled, competent, and caring clinicians care for engaged patients to promote better clinical outcomes, deliver unmatched satisfaction, and lasting relationships.
Have questions?
Ask Rafi a Question
Have a question about humanizing healthcare, private practice ownership, the podcast, or Rafi's work in the clinic or consulting? Then ask Rafi about it!This platform allows you to send over a quick question via mobile device. Rafi will then send you an individualized video response.
Hire Rafi to Speak
Speaking & Training
Rafael speaks & trains at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. His work on telehealth has been discussed in Forbes. He customizes content for your specific audience and to meet your organization’s specific goals and objectives. His goal is to help you facilitate the outcome you want for your event, audience or organization.
Work with Rafi
Healthcare Consulting Projects
Through Rehab U Practice Solutions, Rafael E. Salazar II, MHS, OTR/L offers healthcare consulting and advisory engagements focused on helping organizations increase revenue by improving patient experience, engagement, & retention. He’s worked with organizations to develop marketing strategies, optimize administrative operations to improve patient engagement, and business & strategic planning. He’s also helped several healthcare software startups with product development and new business strategy.
Become a Knowledge Translator
Healthcare Content Creation
Leverage Your True Value As A Clinical ExpertAs clinicians, we bring much more than technical skills to the table. We bring the vast knowledge and expertise at our disposal to bear on our patients' lives. That knowledge and expertise should be leveraged to increase your reach & impact and grow your clinical practice. Effective clinical practices do this through healthcare content marketing and clinical content creation.
Healthcare marketing That Works
Bottom-Up Healthcare Marketing
Tired of relying on referrals from other providers?Looking to leverage direct access & the internet to fill your clinic’s schedule?
Want to succeed with a direct-to-consumer business development strategy?
Looking to leverage direct access & the internet to fill your clinic’s schedule?
Want to succeed with a direct-to-consumer business development strategy?GREAT!!!Now, the question is, how do you actually make all that effort, time, and energy bring in the $$$?It all starts with what I call a “bottom-up” approach to both the lead generation & patient onboarding process
Stay in Touch
Actionable Insights
Through Rehab U Practice Solutions, Rafi constantly provides articles, videos, and free webinars focused on leveraging clinical expertise and human relationships to grow your healthcare practice and business. He's shared webinars and interviews related
to our Cancellation Reduction Framework, Direct to Consumer Marketing in Healthcare, and Taking a Bottom Up Approach to patient onboarding.
As a bonus, when you sign up, you'll get The 5 Keys to Creating the Ultimate Patient Experience Blueprint!
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