Humanizing Healthcare

Rafi Salazar
Rafi Salazar

Rafi Salazar

Rafael E. Salazar II, MHS, OTR/L, Licensed Clinician, Healthcare Consultant, Author, Podcast Host, Practice OwnerHealthcare Consultant & Positioning StrategistHelping innovative healthcare companies & organizations humanize care


Rafael E. Salazar II, MHS, OTR/L

Rafael E. Salazar II, MHS, OTR/L (Rafi) is a licensed Occupational Therapist based in Georgia. Rafi has worked in a variety of settings and in varying roles from staff clinician, academic (professor), healthcare consultant, and private practice owner. He has helped to establish interdisciplinary pain management programs and has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. In this role, Rafi developed case management procedures for, Integrated Clinical Support Services, created SOPs for home assessment and modification, and worked to develop Clinical & Operational Guidelines for the implementation of virtual service delivery throughout the state. His work on Telehealth has been discussed in Forbes. He has served on various boards and committees including a role on the Board of Directors for the National Association of Certification in Occupational Therapy (NBCOT).

Rafi Salazar

Rafi’s career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He is the host of The Better Outcomes Show and he is also the author of the book Better Outcomes: A Guide to Humanizing Healthcare.Today, Rafi helps healthcare clinics, organizations, and healthcare technology startups develop effective patient engagement strategies through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

Rafi Salazar & His Work

Hire Rafi to Speak

Speaking & Training

Rafael speaks & trains at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. His work on telehealth has been discussed in Forbes. He customizes content for your specific audience and to meet your organization’s specific goals and objectives. His goal is to help you facilitate the outcome you want for your event, audience or organization.

Work with Rafi

Healthcare Positioning Projects

Through Rehab U Practice Solutions, Rafael E. Salazar II, MHS, OTR/L offers healthcare consulting and advisory engagements focused on helping innovative healthcare companies humanize care. He's worked with healthcare technology companies to better position their product to attract and engage the right healthcare stakeholder. He works with these organizations to develop a market penetration roadmap, which includes market research, UVP refinement, and stakeholder alignment. He’s also helped several healthcare software startups with product development and new business strategy.

Consulting Work

Rehab U Rafi Salazar

Rehab U Practice Solutions

Healthcare Consulting & Positioning StrategyRehab U Practice Solutions works with healthcare practices, organizations and healthcare technology companies to develop marketing strategies, optimize administrative operations to improve patient/user engagement, and business development & strategic planning.Rafi has also works with healthcare software startups on Healthcare Positioning Strategy and new business development.

Clinical Practice

ProActive Logo

ProActive Rehabilitation & Wellness

Rafi's clinical practice, ProActive works to empower patients to become the drivers of their own healthcare. Focusing on patients experiencing musculoskeletal pain, ProActive Rehabilitation & Wellness offers physical therapy, occupational therapy, aquatic therapy, and pelvic floor rehabilitation. The clinic takes a biopsychosocial approach to healthcare service delivery, a subject on which Rafi has spoken, trained, and researched throughout his career.


The Better Outcomes Show with Rafi Salazar

The Better Outcomes Show

Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures.


Rafi Salazar on Youtube

Rehab U on YouTube

Video interviews from podcast episodes, guest appearances on other shows, full episodes of the podcast, and snippets about private practice ownership, healthcare leadership, and patient engagement.

A Guide to Humanizing healthcare

Better Outcomes

Better Outcomes: A Guide for Humanizing Healthcare outlines 8 fundamental changes that organizations and clinicians need to commit to in order to return to the focus of healthcare to where it should be: the patient.
The book covers topics related to truly patient-centered care, a biopsychosocial approach to service delivery, patient engagement, interpersonal communication, and developing long-term relationships with patients. Through an exploration of both clinical research and real-life examples and cases, the book outlines and supports a vision of a new healthcare, where skilled, competent, and caring clinicians care for engaged patients to promote better clinical outcomes, deliver unmatched satisfaction, and lasting relationships.

Work with Rafi


Healthcare Positioning Alignment Workshop

Develop an effective, succinct, and unique positioning strategy for your healthcare technology, device, or SaaS company.

Do you want to differentiate your healthcare technology, device, or software from competitors?
Do you want to align your technology, device or software with your targeted stakeholder?
Do you want to create a consistent message to drive business development strategy for specific healthcare stakeholders?
Do you want to leverage industry insight and expertise to identify your most valuable healthcare stakeholder?
GREAT!Now, the question is, how do you actually develop an effective positioning strategy to drive effective and qualified sales conversations?
It all starts with Positioning Alignment Workshop


Hire Rafi to Speak

Organizing an event is hard work. Pressure mounts especially when considering speakers. Often, the success of an event or strategic initiative hinges on the quality and impact of the speakers and advisors selected (no pressure, right?). If the speakers or advisors you choose hit a home run, you've got yourself a great event or your initiative takes off. If they flop, you've got a dud.I'm sure that you're spending hours researching speakers  & available consultants to make sure you have the right fit for your event and audience. I hope this page makes it easy for you to gather the information you need to make an informed decision.

Popular Topics, Projects & PresentationsI speak & train at healthcare organizations on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. My work on telehealth has been discussed in Forbes. I always customize content for your specific audience and to meet your organization’s specific goals and objectives. My goal is to help you facilitate the outcome you want for your event, audience or organization.My most recent topics & projects include to following. Keep in mind that these can be tailored to be delivered as a presentation/keynote, as a workshop, or as part of a strategic engagement.

  • The Biopsychosocial Model & Application to Clinical Practice & Patient Engagement

  • Better Outcomes: A Guide to Humanizing Healthcare

  • Do Telehealth Right

  • Tech-enabled Healthcare

  • Principles of Amazing Patient Experiences

Market Penetration Roadmap

Technology, software, apps, and platforms hold the future of healthcare service delivery, clinical outcome management, and revenue diversification and scalability for provider organizations, healthcare payers, and the recipients of healthcare services (patients) alike. It also holds the keys for effective and efficient oversight and management for regulatory agencies and policy-makers.And it's getting attention. In fact, most healthcare professionals surveyed report recently taking courses related to technology and tools such as Remote Patient Monitoring.

The Better Outcomes Show Book

In addition, over three quarters of healthcare provider organizations surveyed either currently offer, or have plans to implement, virtual service delivery, including remote patient monitoring, telehealth, or other service delivery.

The Better Outcomes Show Book

And, aside from the traditional "one-on-one" or synchronous telehealth services and encounters, providers, payers, and patients all seek to explore other methods of delivering or receiving healthcare services virtually; to include asynchronous services and remote patient monitoring.Given that knowledge, it's no surprise that the healthcare technology market has experienced an influx in new startups and potential service providers aiming to grab a piece of this rapidly expanding market.To stand out from the sea of healthcare technology, app, or SaaS companies flooding into the space, you need to craft a tailored positioning message aimed at the ideal targeted stakeholder for your device, technology, or software.That's where the Market Penetration Roadmap comes in...

Stay in Touch

Actionable Insights

Through Rehab U Practice Solutions, Rafi constantly provides articles, videos, and free webinars focused on leveraging clinical expertise and human relationships to grow your healthcare practice and business. He's shared webinars and interviews related
to our Cancellation Reduction Framework, Direct to Consumer Marketing in Healthcare, and Taking a Bottom Up Approach to patient onboarding.
As a bonus, when you sign up, you'll get The 5 Keys to Creating the Ultimate Patient Experience Blueprint!

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